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"95% of ALL Websites, and 60% of ALL Marketing
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owners would expect them to.”
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From the desk of Simon Cope - Auckland, New Zealand
Hi fellow business owner, my name is Simon Cope.
I call myself a Web Doctor for one simple reason. I have many clients who come to us who are in ‘pain’ from having a website that is either not producing any sales at all, or in the case of a service orientated business; is not generating (any, all, or insufficient) qualified leads for them to follow up with.
There are millions of business Web sites on the Internet – in fact only 5% of active websites ‘work’ out of over 16.6 million active websites. (There are over 64.8 million websites in total and growing daily!)
So what do we mean by ‘work’?
Our Definition Of A Website That Works For It’s Owner Is When:
Orders automatically arrive on a regular basis from your website as it has been tirelessly working away through the day and night SELLING your products – allowing you and your staff to do something else within the business – or to be able to take a hard-earned holiday.
And / or, You get a steady stream of prospects coming to the door, phoning, faxing, or emailing your business who have been PRE-sold on the benefits of doing business with your company, and they have come to the conclusion they “would be mad not to purchase from you”, after viewing and reading the information on your website.
And / or, 2-5% of all people visiting your website have left their details, and expect you to keep in contact with them on a regular basis – to be educated, and help them make the right decision, - to become an informed customer – who pays, stays and refers.
“What is a website's purpose if it is not doing one of these 3 things?”
So, 95% of them don’t work. You are probably well aware of this from your own personal experience of surfing the net – but more importantly, is your website doing one of these 3 activities I just listed?
Web sites that don’t work cost money, frustrate the people who visit them, drain the site owner's time effort and energy. Let alone give any financial reward!
Why? Because they all make the same basic mistakes. The reason is simple: Many Web designers (in fact, most Web designers, I'm sad to say) are more concerned about the fancy graphical look of the sites they build, rather than whether the Web sites work! It's like the advertising industry, which gives out awards to attractive, funny and "clever" advertisements, not the ones that make the most money for their clients!
So how did this happen?
I Believe It Comes Down To 6 Things:
The people who make websites are qualified in computer programming – basically ‘IT geeks’.
This computer programmer might team up with a creative person to provide the ‘pretty looks’ for the site, or, more likely, purchases a ready made template on the internet designed by a 3rd party creative person. ‘Incest’ in other words...
Neither of these people – the computer programmer or the creative person have formal or otherwise, training in sales processes, or direct marketing skills.
They will typically have built themselves a website displaying their offerings, and also a list of the sites they have built for their clients. However, the site is a brochure, or piece of art rather than a selling machine.
In other words, they have NO practical experience in personally owning a website that is attracting targeted traffic to it. Let alone leading the visitor through the site, getting their interest, building desire, and then calls them to action to whip out their credit card, phone, fax, email the owner of the site, or get in their car and drive to the premises to buy the item/service talked about on the site.
Because they, or their client, have no experience in owning a website that is a (pre) selling machine, they are unaware of what sort of results to expect from a working site – nor know how to make it work, or more importantly, don’t (have time or knowledge to) try different ideas to see if they can make the site perform better. By the way – these techniques are NOT tricky or require computer programmer knowledge.
And finally,
They are not aware of my services as an internet marketing consultant, or the need for one (for the reasons just listed), or worse, the client assumes the web designer knows how to make a selling machine for their business needs. (B2B / B2C / B2G etc)
Fortunately, your Web site can be different if you apply the Web Doctor’s prescribed medicine!
"Imagine the peace of mind you would experience that comes from knowing your website is selling at its FULL potential!"
So, Why Do I - Simon Cope - Know The Answers That Elude Over 14 million Web Sites?
If you've never heard of me or my company Web Doctor Ltd, you might be wondering who we are and why I'm claiming the right to tell you about the mistakes that people are making on their Web sites.
I first started to learn about the Internet in 1997 (many people think that it hadn't even been invented back then!), and placed my first order with Amazon.com. I roughly calculate that since that first order, I have purchased well over $117,020 dollars worth of products, services and software over the internet to date. In that time, I've seen the internet go through many changes. I've seen people (including myself) make money from it, and I've seen them lose money from it (including myself).
"Simon has a great deal of knowledge in the field of Sales and Marketing, and I have learnt tremendously from him.
He is always prepared to offer advice and help to employees and customers. His relationship with customers and suppliers alike is one of trust and genuinely going that extra mile for them.
I found Simon very supportive, patient and willing to share any knowledge and experiences."
Vanessa Taylor - OEM Customer Services Manager.
www.TradeTech.co.nz
Using my learnt knowledge (I have a Masters degree in Business Administration – majoring in Internet marketing and practical and proven offline direct marketing), combined with my practical experience in creating and running small business enterprises in the off-line world, my wife, Kristina and I formed Products From New Zealand.com, in 2001.
This is a 100% online retail store selling the best of New Zealand made gifts and products worldwide.
Our online store does over ½ million in profitable sales, with my wife running the business part-time (20 hours a week). This website is ranked in the top 1% of all active (out of 16,000,000) websites in the world for amount of traffic it gets every month.
In 2005, Products From New Zealand Ltd employed its first employee – a part-time (20 hours a week) Wholesale Manager to bring in phase 2 of the operation – a wholesale and corporate goods export division. We expect this company to be doing over $2,000,000 in gross sales within 2 years – with the combined effort of 80 hours per week to run it.
In 2004, we created KJABodyCare.com Ltd which is a spin off from Products From New Zealand Ltd that my wife runs for 10 hours (max) a week. The first order this 100% online company secured was worth $850,000 dollars (gross profit of $251,520) and has gone from strength-to-strength since then. The sky is potentially the limit with this business!
In 2004 we also created Web Doctor.co.nz, which I currently run with two employees, and a number of independent internet consultants.
My staff and I have worked with over 300 clients throughout Australia, New Zealand, Canada, USA, and the UK in this time, applying the knowledge I have learnt creating, building-up and help run, three very successful online businesses – two having a ‘physical product’ orientation, and Web Doctor having a ‘service’ orientation.
I am not telling you all of this to brag - but to re-enforce that I have practical experience in this area of expertise - you are not dealing with a theorist!
At this point you may be asking yourself the following:
“I understand that you have a proven track record in sales & marketing, but how do you understand the language of the computer programmer?”
Good point – I was previously an electrician, where I got my practical head from – if it cannot be measured, or seen, then it doesn’t work mentality. I then continued my studies and did a NZ Certificate in Engineering - majoring in Computer Science, while starting my career in Sales and Marketing and consulting to businesses of all sizes just over 20 years ago….
"Simon has been extremely successful in developing new products and markets and growing the sales through a clear business plan and innovative initiatives.
Simon has excellent management, negotiating, decision making, planning and organisational skills as well as being very customer focused and professional in everything he does.
I have enjoyed Simon's support and received great benefit in seeking Simon's comments and views on a wide range of matters that concerned our operation"
John Lennox - Sales Manager.
Fixtronics Ltd
OK, I've heard people say that since the "dot com crash" on the stock market, there's no money to be made on the Internet. I personally know other people who are making millions - literally - from it every year – in profits. And I'm not talking about huge companies - I'm talking about small business owners, just like you and me (in fact, it is the small business enterprise who have the greatest potential of capitalising from the grow-phase that the internet is in, and will continue to be in, for the next 10+ years).
One of my personal mentors, Corey Rudl – whom I gladly paid over $1,000 American dollars PER HOUR to coach me one-on-one, by the age of 34 years old had made over 40 million American dollars in profitable sales online.
"So I've been ‘around the block’ a few times, and I know what works and what doesn't work. Now I get to share with you the secrets that I've learned over the years because this is now my passion – sharing knowledge with others."
Do you identify with the following frustrated images of classic Web Doctor clients who are not satisfied with the results they are getting from their website?
Or, can you image one of these photos sum up the potential headache you will get trying to get a website made that will then bring in a near zero Return On Investment...?
Unfortunately, this is all too real for many of my clients; however, before you decide that having NO website is the best option, you should consider the following fact…
“The next biggest impact that the internet is going to have is the ability of (your) potential customers searching LOCALLY for a business near them to purchase from, rather than the current GLOBAL-reach websites currently serve…” Forrester Research 2003
This is YOUR business they are potentially searching for details on / map or how to get to your business-parking / range of services-treatments-products you offer going to search for.
"With his proven ability and enthusiasm, Simon has succeeded in establishing our new venture as one of the leading companies supplying alternative energy in NZ, significantly increasing our business with this group.
Simon has a particular flair as an ideas man, and for the promotion of those ideas.
He will work enthusiastically and tirelessly to achieve a targeted objective. He has the qualities required to make these ideas succeed.
"
AM (Tony) Russell - Regional Manager - C+I NZ Ltd.
If you do not have a website that actively works for you (like a tireless sales rep, or customer service rep) - feeding these prospects to your business – YOUR COMPETITOR will most definitely will be taking more and more of your sales revenue – recession or no recession, Labour or National Government, or whatever other excuse you might have for falling sales in your business…
"Now You Can Give Your Business Website The Unfair Advantage, Using Innovative Marketing Techniques That Get Results Fast"
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